Do Not Hack This Funnel

We need transparency not trickery in online advertising. Many coaches follow ClickFunnels and Russell Brunson. If you are one of them be warned: These are not Socially Responsible Marketing techniques

I’m home recovering from surgery but I saw Russell Brunson’s new funnel which is actually focused on selling his “One Funnel Away” product and I had to share some best practices for marketing as a coach.

Many coaches (including me) use Click Funnels to advertise their programs and attend the Funnel Hacking Live conference. This is one funnel you do not want to hack. This approach does not take into account the social good and in fact, uses confusion and creates harm.

Click Funnels makes great software and teaches a lot of great things, but this funnel is not acceptable and does not meet the standards of what is socially responsible.

In this video, I break it down for you.

When you click on the offer there are 2 steps: Enter your email and sign up for messenger. The second step is confusing. There is a colon that leads nowhere. You are told there will be free access to interviews with 15 experts. Nothing happens. No email arrives. No Facebook message.

The Affiliate Bootcamp “program” is not a free program he is benevolently giving away, it’s just a Summit or interview series with 15 guests. There is no coaching, no system, no way to use the program to start an Affiliate Marketing career in 100 days without a lot of other support. It is just a free lead magnet to get you into the funnel for this $100 “One Funnel Away Challenge” course.

After you complete steps one and two, the funnel makes it look like you are clicking on to step 3 but it’s really a paid upsell for the One Funnel Away challenge for $100. It’s deliberately and consistently confusing to get you to think you need to buy.

The whole ad and funnel is a bait and switch tactic.

This strategy should be called: “You are only one funnel away from tricking people into spending $100 they didn’t mean to spend!”

Do not hack this funnel.